Today’s Friday Frock Love is the about the gorgeous own brand label at my sponsor, Pin Up Parade.

Helen launched Swagger Joint last year, but the problem with internet shopping is you can’t actually see, touch, and feel the quality of things. So she sent me one of the Avril dresses to see for myself.

I’m sending it back, so it’s not mine to keep, though me and my bank balance are having some quite intense discussions on the issue. I am seriously impressed with this dress!

The only way I can tell it’s not an actual vintage dress is from details like the nylon zip and overlocked seams. The quality really is fantastic, especially when you start looking at some of the tat on the High Street that they have the cheek to charge a similar price for!

This particular dress is really heavy, so it hangs beautifully. It’s made from a wool crêpe and is fully lined as well. I’m in between the sizes on the chart, so I went up a size, and it was actually a perfect fit and a really flattering cut on the bodice. Plus, look at the length! It’s actually calf length, not knee length or above the knee like so many dresses.

The Swagger Joint dresses go all the way up to a size 20 as well, and you can rely on the measurements on the Pin Up Parade site as Helen actually measures all the dresses and produces individual size charts for each one.

There are 2 other dresses in the Swagger Joint range at the moment. The Viv dress is a pencil dress with a velvet collar and the Esme is a matte satin circle dress with net underskirts.

The Viv and the Avril are both part of the price drop on Pin Up Parade dresses, while the Esme is actually in the sale section in sizes up to a 16 for just £30!